Life

Free Us, Prius

On the heels of Father’s Day, I was thinking back on some of the wisdom imparted from my Dad. One piece happened to be a course on both life and money in high school.

It was on theme with the usual “just because someone else does, doesn’t mean you should.” Like many kids, I tried explaining that my poor grade was justified because the class average was also low, and even the smartest kids didn’t do well. Or that I should be able to stay out later because nobody else had to be home before midnight.

This lesson came when my dad presented me with a Coors Light, gave it to me, said it was all mine. As I took it from him and held it in my hand, I saw that he had put a strip of red duct-tape across the front that said “Price: $10,000.”

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That, he noted, was how much just one beer could cost me in attorney’s fees for getting myself into trouble. Not to mention the price of a lost scholarship or job offer or something else. He wanted to teach me a lesson before something potentially bad happened, something that would have the chance to compound negatively.

The pageantry of this lesson has stuck with me over the years. Through my own experiences, I’ve learned that decisions have consequences that can and will compound, both positively and negatively. This is true both personally and financially.

Recently, I was meeting with someone who said, “I really appreciate you giving me that book The Psychology of Money. There are so many good lessons in there. I even just sold my car!”

First, it is a great book with countless great and practical ideas. My copy has notes, highlighting and scribble littered throughout. Second, I said back to him, “What do you mean you sold your car?! I hope you didn’t do that because of me!”

There’s a chapter in the book where the author explains that no one cares what kind of car you drive. People may admire your car for one reason or another, but that’s much different than someone admiring you for driving that particular car. They don’t!

If someone pulls up in a shiny red Ferrari, the spectator is likely staring and imagining themselves driving that beautiful machine with flawless paint and their own hair blowing in the wind. They’re not gazing at the driver thinking how wonderful he or she is.

The takeaway for my reader was that he no longer needed the flashy BMW in the driveway. It meant nothing to him. He swapped that for a Prius.

This is someone who is in wealth accumulation mode. He and his family are focused on making the right decisions to set themselves up for future, long-term success. They want their assets to be helping generate wealth, not deplete it.

This was not a matter of someone who couldn’t afford to pay for the BMW; he could, but at what cost? After selling the BMW and paying cash for the Prius, he walked away with about $30,000 cash. He felt free, and his happiness actually improved.

We talked about how that money could be used. Maybe it helps towards the purchase of their next business, or maybe it’s invested according to their overall strategy and long-term goals like early retirement and funding education. Either way, that $30,000 will compound over time to put them in a better financial situation.

Note: this is not to say that Ferraris are bad or that you should sell your car.

Conversely, financial decision-making can compound negatively, like in the instance where an investor abandons their strategy, plan and goals in the wake of fear and uncertainty. Deciding to make wholesale changes to one’s portfolio after downturns in the market can be incredibly costly.

Let’s say an investor with $3 million has experienced a 20% decline in their portfolio due to normal market conditions. They’ve lost $600,000 on paper and their account is now worth $2.4 million. Moving to cash or making dramatic shifts in the portfolio at the wrong time could mean missing out on a market rebound, essentially locking in that $600,000 loss.

So while the portfolio may have come back to the $3 million mark had it been left alone, the emotional investor has just lost out on that rebound that can never be had back. That money is gone, and it’s a tremendous negative consequence because it’s not just the $600,000 today that stings. It’s also what that $600,000 could have become over the rest of the investor’s time horizon, perhaps 10, 20, 30 years or more. That could literally be millions of future dollars lost because of poor decision-making and the negative consequences that ultimately come with it.

Whether it’s the $10,000 beer, the Prius, or the fear, decisions have consequences. With the right frame of mind and clarity on what is truly important to you, those consequences can compound in an unbelievably positive way.

SHIFT Conference

Last week, I attended the 2020 SHIFT Childcare Leaders Conference in Miami, Florida - hosted by HINGE Brokers. If you haven’t been, you’re missing out!

I also had the honor of presenting during one of the breakout sessions. We talked about how there can and should be harmony in providing exceptional education and having a prosperous and successful business.

This group of 300 people from around the country was simply amazing! Here’s a recap of some of my top takeaways.

Return on Investment

Defined as the ratio between net profit and cost of investment of some resources.

Return on investment, or ROI, is used to evaluate the efficiency of an investment and also to make a comparison of the efficiencies of different investments. The calculation is both straight-forward as well as versatile, and can be applied to many settings. Most often in the financial world, we might look at the ROI of our favorite stock holding (which is undoubtedly APPL or AMZN at the current time, right?). Say you bought AAPL at $100/share in July 2016 and about two years later it’s worth$222/share.

ROI = (Gain from investment - Cost of investment) / Cost of investment

ROI APPL = ($222 - $100) / $100 = 122% …Not bad!

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In the above example, the resource we invested was capital. However, one could argue that time is our most valuable resource. This morning I attended a great event hosted by Roswell NEXT, a local community organization which I am a part of. There, I had a conversation with someone about ROI.

It seems natural that with our finite amount of time in each day, we look to join organizations, attend certain events, or talk to certain people based upon our perceived (or desired) ROI on that time spent. It makes good business sense, and hopefully you will be able to measure that by way of landing a new account or signing a new contract.

But have you ever considered the importance of being involved with or doing something simply because of your interest in it? Volunteering with an non-profit you are passionate about; joining a local community organization; introducing yourself to the new neighbors who just moved in; or trying a new sport or activity.

Time is our most valuable resource. Time spent on personal pursuits should be considered independently of professional networking and business development, but they should hold equal weight. There’s an ROI to those personal pursuits, though it may not be as efficiently measured.

Enlightening Summer Reading

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There are a lot of light summer reads out there for your beach vacation. But if you want to read a book this summer that will inspire you as your run and grow your business, take a look at Mark Cuban's summer reading list, as told to Inc.com

They aren't light, but they are enlightening. 

And, if you are a small business owner who is thinking about selling your business, take a look at the book I wrote specifically on that subject. It is called One Shot, and you can read it here

One Shot is about a process that all successful entrepreneurs can go through to ask the right questions, pursue the appropriate conversations, and ultimately implement the best solutions for you and your business.

Inspiring Podcasts - You Owe It to Yourself to Listen

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Part of what I do at Baer Wealth Management is work with business owners to help them determine the right time to sell their business and maximize their profits from the sale.

I often recommend that they listen to this podcast: Built to Sell

The Built to Sell podcast focuses on business owners who have recently sold their companies and takes an excellent look at the good, the bad, and the ugly of the selling process.  It works so well because those interviewed are honest and open about the challenges they faced and give insightful information about the decisions they made along the way.

If you are thinking about selling your business, I think you will find the information valuable and suggest you first listen to the episode with Sue Hrib, who recently sold her consulting firm.  

And, if you get inspired by listening to podcasts like I do, take a look at this piece from Inc.com, which suggests several other podcasts that business owners and entrepreneurs might find interesting.  I know I will be checking some of them out this summer!